Zest Experiences visual identity

Zest Experiences as is the company of Peter S. Gulbrandsen, one of Norway’s most experienced and successful exhibition and experience architects. Gulbrandsen’s work spans a wide variety of projects, from “Is- og melkefabrikken” (the Icecream and milk factory) to Norway’s World Expo exhibition in Hannover and the Norway Pavilion at the Epcot Center in Florida.

After several years of running exhibition architect businesses (PG Utstillingsarkitektur and SixSides), Gulbrandsen started Zest Experiences on his own. With this he intends to work more as a consultant on the clients side in the process of commissioning and developing experiences for audiences, than as a designer doing the practical work.

About the project

Since Gulbrandsen approached me while his business idea was still only an idea, I had the pleasure of working closely with him in the development of a name for the company. The name “Zest” has different meanings, both (all) of which associates with Gulbrandsen’s passion for his profession and work:

1. great enthusiasm and energy: they campaigned with zest and intelligence | [in sing. ] she had a great zest for life.
   • a quality of excitement and piquancy: I used to try to beat past records to add zest to my monotonous job.
2. the outer colored part of the peel of citrus fruit, used as flavoring.

The name itself is such an interesting and loaded word, and it was therefore almost given that we should let it stand on it’s own right and relevance without any ‘competing’ mark or symbol. Also, we wanted to give focus to the name as the brand, and not to a specific visual form.