Authenticore visual identity

Authenticore is an Oslo based company that offers incentives, travels and conferences in Norway, based on the philosophy that people are touched deeply by experiencing true authenticity. Their idea of the truly authentic experience is based on the contact with local, inspired people, their tradition, culture and nature.

I really want to touch the human core, which is the power that says “yes” to life. When the core is touched, the result is a glaring sense of meaning, interest, connectedness and joy – or in other words – an authentic experience. – Karina Fürst, Founder of Authenticore

About the project

I understood that Authenticore really wanted to offer something different in the, usually extravagant, world of incentive travel. Therefore I joined one of their projects to work for them as a part of the research, to really get a sense of the soul of the company and it’s values. I joined a project taking the 220 employees of the Belgian division of the world leader in collaborative business software, SAP, to the small village of Dagali in Telemark. Here I worked as a group leader – a “Protector” – for a group of twenty or so Belgians, being their link to Norwegian culture and language, and the events they took part in, for the 5 days they visited Norway.

Though I had decided to apply for positions in design companies after finishing my MA (or more correctly the older MA-equivalent “hovedfag”) in visual communication at the Oslo National Academy of the Arts – and not throw myself into the freelance economic worries – I changed my mind when Karina Fürst in Authenticore asked me to design their new website. I accepted on the condition that they would allow me to redesign their whole visual identity.

Since I didn’t have any webdesign experience (hardly any competence at all, to be frank), I considered this project as my incentive to dive into the, to me, obscure world of webdesign. Ironically, the visual identity part of the project was the only thing that was completed, due to my technical inabilities to provide them with a dynamic website (that they could update themselves, that is). However, I designed them a preliminary website.

Note: I have had nothing to do with their current website.